Mark Zuckerberg has tried for years to take on Twitter. Now he may finally have his best chance to deliver a knockout blow to the social network at a turbulent moment.
On Thursday, Meta is expected to launch Threads, which the company describes as a “text-based conversation app” and whose promotional screenshots resemble Twitter’s layout.
Twitter, meanwhile, has been stuck in a days-long crisis of its own apparent making after it deliberately throttled users’ ability to view tweets. The company claims the move is temporary and aimed at defeating automated bots and artificial intelligence companies that use Twitter data to train their algorithms.
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